Rally Your Troops

Introducing the first five principles of UX, inspired by the most iconic propaganda of our time

Principle

01

Empathy

Never let personal taste stand in the way of a good product.

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Principle

02

Research

If you're not doing user research, you're not doing ux.

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Principle

03

Consistency

Protect your product from inconsistently transmitted decisions.

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Principle

04

Hierarchy

Have the courage to make the tough decisions so your users don’t have to.

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Principle

05

Unity

Designers, Strategists, Coders, and you! We’re all in this together!

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Take An Oath

To Fight For UX

I promise to fight for ux: 
to uphold the principles of Gestalt, 
to think of both client and user, 
to consider other operating systems, 
to update my browsers and applications, 
and understand that I am not my user. 
I vow to use my cursor, keyboard, screen, and brain 
to promote a world that is 
easier, better, and more beautiful.

Image of two nude beachgoers who are censored by hex color boxes.
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